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Contributing Writer
As Sr. Manager, Global Product & Industry Marketing in the Web Performance group at Akamai, Anthony leads the go-to-market strategy for Akamai's Digital Performance Management, Image, and Cloudlets products. For over 10 years at Akamai he has been dedicated to helping businesses remove barriers and unlock their potential to better engage users through web and mobile applications. As a customer advocate, industry expert, and student of the art and science of positioning and messaging, Anthony is passionate about forging connections between customer challenges and cutting-edge technologies to solve real-world problems in web experience.
According to Forrester, 64 percent of businesses are dissatisfied with the time it takes to release new features for customers. Brand loyalty has given way to customer loyalty; to drive it, organizations must focus on customers and their experiences using their products and services. As a result, organizations of all sizes need to make customer [โฆ]
Mar 28, 2018 ยท 3 min