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Contributing Writer
Brook Appelbaum is a Sr. Principal Product Marketing Manager for CA Agile Central. Prior to this role, Brook held digital marketing and product marketing positions across organizations in the mobile application and rapid application development space. She also spent a significant portion of her career focusing on server, storage and virtualization technology marketing strategies for large enterprises. Brook holds a Master’s in Integrated Marketing Communications from Northwestern University and a Bachelor’s in Advertising from the University of Texas.
Agile methods help companies respond to change, beat the competition and build high-quality products that customers want by aligning development work to business priorities. But what happens when an organization is unable to align strategy to execution or align its departments or teams due to internal silos? As organizations advance in agile maturity, so do […]
Feb 22, 2018 · 3 min