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Contributing Writer
Kavitha Mariappan is Split’s Chief Marketing Officer. She brings over 20 years of experience in high technology marketing to Split, with domain expertise ranging from big data analytics, enterprise software, cloud storage, to application performance and delivery. Kavitha previously served as vice president of marketing at Databricks (the creators of the Apache Spark project), where she was responsible for developing the company’s brand and go-to-market strategy from the ground up, executing a demand generation program that grew customer count from zero to nearly 500 in two years.
A sure sign of a company’s successful digital transformation is when it can leverage data to optimize every area within the enterprise. As Forrester puts it, for a company to realize the return on investment (ROI) of a digital investment, “benefits from digital investments need to be aligned with the business requirements for a specific […]
Jul 13, 2018 · 3 min