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Contributing Writer
Leila Modarres is Chief Marketing Officer at Infostretch, a provider of digital transformation services to enterprises. She has 15+ years of experience in marketing and communications serving high-growth enterprise software companies and early-stage technology companies. She has a proven track record in establishing powerful brands, defining and establishing new market segments in line with product and corporate objectives and building successful closed-loop sales driven go-to-market programs focused on driving revenue.
One of the most valuable functions a services provider can perform for its customers is education. High-level education about industry and technology trends is generally not part of any contract, but, as odd as that may seem, keeping customers apprised of important industry trends can help them make wiser choices in the selection of products, [โฆ]
Jan 10, 2019 ยท 3 min