Contributing Writer

Lizzie Eardley

Lizzie Eardley is senior data scientist at Split. Lizzie is an ex-astrophysicist turned data scientist with a passion for deriving insights from data and a mission to make statistics less scary. Having received her PhD from the University of Edinburgh, Lizzie worked at Booking.com and Skyscanner before eventually joining Split.

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Blogs

The Good, The Bad and The Testable: How to Give Your Experiment the Best Foundation

Whether you’re constructing a house, a new business or a mobile app, a solid foundation is critical. It gives you a strong base from which to build, and it can have massive implications on the life of your project further down the road. The same goes for the experimentation process. Before ever beginning a software […]

Sep 25, 2019 · 3 min

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Blogs

Online Experimentation: With Great Power Comes Great Responsibility

Recently we had the honor of giving a talk at this year’s Turing Festival. The festival, which is held in Edinburgh, is one of Europe’s biggest cross-functional tech conferences and is named after the late Alan Turing, who invented the Turing Machine. This invention cracked the Nazi Germany Enigma code, helped to end World War […]

3 min