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Contributing Writer
Michael Zuercher is the CEO and co-founder of Prismatic, an embedded iPaaS company that helps B2B SaaS teams build and manage integrations more easily. Before founding Prismatic, he founded and scaled Zuercher Technologies, a software company serving public safety agencies, where he saw firsthand how complex customer integrations could become. Drawing on that experience, Michael now leads Prismatic’s work to help software companies deliver more integrations with less engineering burden.
AI is making it easier for SaaS companies to build integrations. Give a coding agent decent API docs, some context about the systems involved, and a clear prompt, and it can get surprisingly far. It can write the logic faster than most teams could a year or two ago, saving time, reducing repetitive work, and […]
May 28, 2026 · 3 min