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Contributing Writer
Mickey Alon is the founder and CTO of Gainsight PX, the product experience platform. He is a serial entrepreneur focused on designing, building and launching innovative products that help drive business outcomes. Mickey co-authored Mastering Product-Led Growth, a book on building product-led growth strategy. Before joining Gainsight through the acquisition of Aptrinsic, Mickey was global VP of product development at Marketo. He was also the CEO and co-founder of Insightera, a personalization and predictive analytics software, which was acquired by Marketo (Adobe) in 2013.
During a tech downturn, with enterprises cutting their subscription software budgets and VC funding drying up, SaaS businesses are increasingly shifting their strategic focus from growth to resilience. The standard startup playbook—hunker down, cut burn rate and hope the market improves before you run out of runway—isn’t the right path forward for SaaS businesses. Instead, […]
Sep 19, 2022 · 3 min