Contributing Writer

Peter Sheldon

Peter is an established industry expert in eCommerce and omni-channel technology, having previously served as vice president and principal analyst at Forrester Research. In this role, he spent more than five years leading Forrester’s global research on digital commerce technologies, helping to challenge thinking and serve as a change agent for eCommerce executives undertaking major digital transformation and commerce technology programs. Today Peter leads commerce strategy for Magento, an Adobe company and the leading provider of commerce innovations to merchants and brands across industries.

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Latest from Peter

Blogs

Headless Commerce: Why E-Commerce Is Losing Its Head

How headless commerce is changing the way commerce platforms are designed and services are offered Within the last 15 years we’ve seen commerce technology evolve at a breakneck pace. In the early nineties, online shopping was limited to simplistic webstores built around self-contained, all-in-one software solutions. And with consumer engagement restricted to web browser access […]

Nov 29, 2019 · 3 min

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Blogs

Progressive Web Apps are Taking Over the Mobile Web

Consumers now spend most of their time on their mobiles, that’s no secret. And with 4G networks now the norm in both developed and developing markets, people have every reason to expect their mobile experiences will be as good as PC-based ones. But they aren’t for the most part. Mobile web is 49% of all […]

3 min